Improvely

Improvely is a traffic tracking and conversion tracking software and it also has a fraud detecting tool. The tool is used to monitor any activities of your marketing activities and promotional campaigns and detect fraud. Improvely also helps in optimizing its users of online marketing campaigns.

 

Features

Conversion tracking

A conversion tracking tool is a tool that shows your customer’s interaction with your campaigns or ads. This tool helps to check whether the visitors are converted into customers who take an action for signing up or purchasing the product. Furthermore, the Conversion tracking feature covers several aspects related to the conversion aspects such as:


Traffic Reports

A traffic report is a report of the total number of visitors along with information on where they came from and how they got from there to the site. It helps to find which channel brings the most value and which one you should focus on.

 

Custom-Built Funnel Reports



Funnel reports are reports of customers from the start to finish of a purchasing journey. That is the number of viewers who view your content or your adsà click your content or adsà signs up for your program à and who actually purchases your product and becomes a customer. In each stage, the number of visitors decreases. Furthermore, the report shows you how your users navigate through the website and identify your best segments. Last, to set up this process, you have to tick a few boxes:

Predefine the funnel before the data collection

Segment traffic

Save multiple funnels and view in parallel over time for a better overview

Segment your traffic



Customer Profiles


 

Improvely opinions customers’ conduct to your websites and creates an automated profile for every purchaser with all their records of beyond visits and conversions. Thus, this could assist you to find out about the time they opt to purchase, lifetime value, location, etc.

 

Click Fraud Monitoring

 


Improvely helps you to save money by monitoring fraud clicks as you know for every click will be charged. Like if a visitor clicks your ads multiple times and did not purchase or sign in, such kinds of visitors will be blocked.

 

Affiliate Marketing

 

This Improvely feature is useful for keeping track of your commission sources and keeping you informed in a compact and easy-to-understand way. The report will contain information such as keywords that generate traffic, conversion, and cost. In addition, the software protects your ads from theft and snoopers and hides your affiliate links so that your competitor will not get to know your marketing strategy of how you promote the product.

 

Agency and White-Label


Improvely offers its software as a white label. In this way, you can enjoy your services under your own brand and give your customers access to certain reports by purchasing an agency license or a white label for the software.

 

Improvely Integrations

Improvely comes with a developer API that permits you to successfully combine with most of the applications you use to run your business. Amongst this software would be:

WooCommerce

BigCommerce

MailChimp

Shopify

 

And also enables you to integrate with multiple affiliate programs such as:

PeerFly

ClickBank

ShareASale

LinkShare

Clickbooth

Commission Junction

MaxBounty

 And many more...

 Difference between Improvely vs Google Analytics